I worked on Inclusive Tomorrow’s multi-channel spring campaign for an ethical, charity-focused raffle organization that funds inclusive projects supporting people with disabilities. My role focused on analyzing the underperforming holiday campaign and using those insights to design a full-funnel, data-driven strategy aligned with the company’s North Star Metric of increasing monthly active subscriptions. I developed buyer personas, mapped the customer journey, and evaluated how channels influenced one another through cross-channel analysis. I also supported the introduction of Pinterest as a new platform to strengthen mid-funnel consideration, while ensuring all messaging followed responsible marketing principles. Throughout the project, I collaborated closely with brand, product, and performance teams, using project management tools to align stakeholders and translate insights into actionable recommendations.

Case Study Link: Inclusive Tomorrow