Portfolio
These projects show my approach to digital marketing across analytics, content, SEO, social media, customer journey mapping, and campaign planning.
Marketing Analytics & Campaign Strategy
Analyzed an underperforming holiday campaign and translated the findings into a responsible, full-funnel spring campaign strategy aligned with monthly active subscriptions.
Go-To-Market Strategy & Digital Marketing
Created a multi-channel marketing strategy for an outdoor wellness subscription brand using personas, competitor research, customer journey mapping, and channel recommendations.
Consumer Research & Content Marketing
Built a persona-driven campaign for sustainable picnic products using audience research, messaging strategy, blog content, email, and landing page planning.
Social Media Strategy & Brand Repositioning
Designed a social media strategy to reposition a traditional hospital as a modern, digital-first healthcare provider with a telehealth subscription service.
Organic Instagram Campaign Results & Insights
Analyzed an organic Instagram awareness campaign for a hiking and backpacking equipment brand that used a 20% promotion to address slowing sales.
Recruiter shortcut
Start with Inclusive Tomorrow for analytics, The Grove Box for full-funnel strategy, and Green Gatherings for consumer research and content marketing.