I planned and analyzed a full-funnel paid marketing campaign for One Health, a digital healthcare brand offering virtual consultations and subscription-based services. The campaign used Facebook and Instagram to build awareness and promote different subscription options, while Google Search, Display, and YouTube ads targeted high-intent users in the consideration and conversion stages. I evaluated real campaign data across platforms to compare performance by channel, offer, and format, focusing on metrics like impressions, clicks, conversions, revenue, and ROI. Based on these insights, I identified the most effective campaigns, recommended budget reallocations, proposed A/B tests to improve targeting and messaging, and ensured all strategies followed ethical healthcare advertising standards.

Case Study Link: One Health