For this project, I developed a multi-channel marketing campaign centered on a One Health approach, emphasizing the interconnected relationship between human health, environmental health, and outdoor well-being. I led the strategy from end to end, including defining buyer personas, setting funnel-based goals and metrics, conducting competitor research, and designing a full ACCR customer journey. Using early social media performance data, I analyzed engagement patterns and ran correlation analyses to inform channel prioritization and data-driven recommendations. I mapped organic social, content marketing, search, and retargeting efforts across the funnel to ensure each channel aligned with user intent and campaign objectives. Throughout the process, I focused on consistent storytelling, using an authentic and intentional tone to communicate how individual wellness and environmental stewardship are deeply connected. This project strengthened my ability to translate limited data into actionable insights and build cohesive, multi-channel strategies grounded in both analytics and narrative.

Case Study Link: Grove Box