For the Green Gatherings campaign, I planned and executed a full-funnel, persona-driven digital marketing strategy focused on sustainability and everyday usability. I conducted audience research to define two key personas; an eco-conscious millennial parent and a family-oriented, near-retirement grandmother and used their needs, behaviors, and motivations to shape all messaging. I created SEO-optimized blog content to drive top-of-funnel awareness, developed a structured email nurture campaign that moved from education and relationship-building to product introduction and urgency, and aligned tone, CTAs, and visuals across touchpoints. Throughout the campaign, I focused on making sustainable living feel accessible, affordable, and emotionally resonant, while strategically guiding users toward the sustainable picnic kit as a practical solution.

Case Study Link: Green Gatherings