Professional Summary
Marketing professional with hands-on experience in digital marketing, campaign analysis, audience segmentation, SEO, and content strategy. Completed a Digital Marketing Immersion program and Google Digital Marketing & E-Commerce Certificate while gaining practical experience through marketing and market research apprenticeships. Skilled at translating data into actionable recommendations that improve campaign performance, audience targeting, and business decision-making.
Skills
Marketing & Content
SEO, content marketing, email marketing, social media marketing, audience segmentation, customer journey mapping, competitive analysis, market research, consumer insights, campaign analysis, keyword research.
Analytics & Reporting
GA4, marketing analytics, campaign reporting, data visualization, Excel, Google Sheets, SPSS, Google Trends, A/B testing.
Platforms & Technology
Google Ads, HubSpot, Mailchimp, Hootsuite, Shopify, WordPress, Elementor, HTML, CSS, JavaScript.
Professional Experience
Marketing Coordinator Apprentice
Be Well with M | Jan. 2025 - Apr. 2025
- Analyzed campaign performance using GA4 to identify audience engagement trends and optimization opportunities.
- Evaluated cross-channel marketing data to improve audience targeting, messaging effectiveness, and campaign performance.
- Assisted with social media content development and campaign initiatives to support audience engagement and brand visibility.
Market Research Apprentice
Kickass UX | Jan. 2024 - Apr. 2024
- Designed and conducted 50+ surveys and customer interviews to uncover consumer preferences and purchasing behaviors.
- Analyzed quantitative and qualitative data using Excel and SPSS to identify audience segments and marketing opportunities.
- Translated research findings into actionable recommendations that supported marketing strategy and decision-making.
Grill Chef
White Manor Country Club | Sept. 2022 - March 2026
- Maintained quality, efficiency, and attention to detail in a fast-paced customer-focused environment.
Education & Certifications
- CareerFoundry Digital Marketing Immersion Program
- Google Digital Marketing & E-Commerce Certificate
- M.A. Criminology, Indiana University of Pennsylvania
- B.A. Psychology, Temple University